Felsina Winery
Wine Marketing Abroad Program GEO
June - August of 2022 I and 55 other students had the opportunity to study sustainable business and wine marketing in Siena, Italy through GEO (Global Education Oregon). While in Siena, I got the chance to create and present a new marketing/social media plan for Fèlsina winery as seen below. Within those six weeks, I was able to tour 10+ wineries, try amazing new foods, and meet Tuscany’s most renowned wineries and the families within. Courses included: wine marketing, sustainable business, and Italian culture.
Instagram Reel Mockup
With the addition of adding a marketing manager to Fèlsina’s team, we created an Instagram reel mockup. The marketing manager would be in charge of creating reels to post on Fèlsina’s Instagram and other social media platforms to target more consumers within and outside of the Tuscany region.