The Boutique COO
Skills Assessment Task
Context: We recently signed a client specializing in ‘old money’ luxury home design in the LA area and will be managing their social media strategy and content creation. They’ve requested three content pieces for two different social media platforms that align with their brand. Please select two platforms from the list provided and develop content for each.
Instructions:
Choose two platforms from the following list: Facebook, TikTok, Instagram, Twitter(X), Youtube Shorts.
Create 3 pieces of content
Two short videos: Create one video for each selected platform. The video should promote a new luxury home project. Add captions, music, and style elements tailored to each platform.
One static post: Design a static post for one of the chosen platforms, including a caption. The post should communicate the designer’s brand values or promote a specific project.
Provide a brief summary of your choices:
Why did you select the two platforms?
How does the content cater to the platform’s style and audience?
Tools used (link to Adobe, Canva, or other platform-specific tools).
Part 1 & 2: Content Creation
Instagram Reel
A night out, elevated. We partnered with one of LA’s newest upscale wine bars to curate an interior rooted in timeless elegance, warm textures, and understated luxury.
Where classic design meets modern indulgence. 🍷
#OldMoneyAesthetic #LAInteriors #LuxuryDesign #WineBarDesign #TimelessLuxury
TikTok Video
Our ode to the Ralph Lauren Christmas trend ✨🎄
Follow for more!
#OldMoneyLuxury #RalphLaurenChristmas #TimelessDesign #LAInteriors #LuxuryLiving
Instagram Static
Step inside a world where timeless elegance reigns. ✨
We’re thrilled to unveil our exclusive collaboration with Mary Orton, where classic sophistication meets understated luxury. Every detail tells a story, crafted for those who appreciate heritage, artistry, and lasting beauty.
Explore the collection today and elevate your space with designs that transcend trends.
#OldMoneyLuxury #MaryOrton #TimelessDesign #LAInteriors #LuxuryLiving
#ClassicMeetsModern
Part 3: Brief Summary
Why did you select the two platforms?
I chose Instagram and TikTok because they best reflect how luxury design is shared and
discovered right now. Instagram allows me to showcase curated interiors and collaborations in a
polished, editorial way that aligns perfectly with an “old money” aesthetic. TikTok helps expand
reach and visibility through short, engaging content and elevated trends like the Ralph Lauren
Christmas aesthetic, while still maintaining a refined brand presence. Together, these platforms
let me balance timeless luxury with modern discovery and audience growth.
How does the content cater to the platform’s style and audience?
The content was created to naturally fit the style and audience of each platform. The Ralph
Lauren Christmas–inspired TikTok uses a recognizable, elevated trend to quickly capture
attention and encourage discovery, which aligns with TikTok’s fast-paced, trend-driven
environment while still maintaining a refined luxury aesthetic. The Instagram Reel showcasing
the upscale wine bar collaboration leans into Instagram’s preference for aspirational,
lifestyle-focused content, using cinematic visuals to position the brand as a tastemaker in LA’s
luxury scene. The Instagram static post featuring the Mary Orton collaboration is more polished
and editorial, which works well for brand storytelling and credibility on Instagram, especially for
an audience that values timeless design and high-end collaborations.
Tools used (link to Adobe, Canva, or other platform-specific tools).
Canva to create the static Instagram post.
TikTok to create the Ralph Lauren Christmas video.
Capcut to create a link for the TikTok video.