Good Chance Creative
Skills Assessment Task
Part 1 - Multi-Post Social Media Campaign for Barlean’s:
Create a 5 social media posts for Barlean’s.
Write captions for each post.
Ensure all copy is on-brand and FDA-compliant (no unsubstantiated health claims).
Suggest image/video concepts for each post.
Use keywords relevant to the product and audience.
Deliverables: Document/PDF/Google Doc/Canva Design with 5 captions and image/video ideas for each post.
Part 2 - Content Calendar + Caption Planning for Mineral Moon:
Create a 1-week mini content calendar using the listed dates.
Assign post types (Reel, Carousel, Static Image, Story) for each day.
Write captions.
Suggest image/video concepts.
Deliverables: Document/PDF/Google Doc/Canva Design with date, post type, caption, and suggested imagery.
Part 3 - Social Copywriting - Ambar Estate:
Review the existing website and social media content.
Write 3 new Instagram posts that feel on-brand.
Each post should include caption and suggested image/video concept
Deliverables: Document/PDF/Google Doc/Canva Design with 3 social media posts.
Part 1 - Multi-Post Social Media Campaign for Barlean’s
Post 1 - Your Daily Dose of Pure Omega-3s
Caption: ✨ One tablespoon, 7,640mg of plant-based ALA Omega-3s. ✨Barlean’s Organic Fresh Flax Oil isn’t just an oil—it’s a daily wellness ritual for balance and nourishment. Naturally rich in ALA Omega-3 fatty acids, it supports your body’s overall wellness foundation. Cold-pressed and never refined, every spoonful delivers pure, clean nutrition.
🌿 Why choose Barlean’s?
Always fresh: Small-batch pressing for peak potency.
Certified Organic & Non-GMO: Nothing added, nothing fake.
Versatile & delicious: Enjoy straight, in smoothies, over salads, or in yogurt.
✨ When it comes to plant-based Omega-3s, freshness makes the difference. 🥄💛 #Barleans #Organicflaxoil #Omega3 #Plantbasednutrition #Dailywellness #Cleannutrition #Flaxoilritual
Visual Concept (Carousel): Barlean’s Organic Fresh Flax Oil bottle on a clean, natural background, Golden flax oil being poured into a shiny tablespoon with the bottle nearby, lifestyle flat lay of the bottle surrounded by fresh smoothie ingredients like berries, oats, spinach, yogurt, and a smoothie glass.
Post 2 - Sip Into a Fearless Mood
Caption: ✨ Meet your new mood-boosting ritual: Fearless Mood Drops ✨Plant-based flower essences and herbs work together to support emotional balance, inner confidence, and resilience. A gentle, natural way to help maintain a positive mindset and mental wellness.
💛 Try it in a drink: Golden Glow Latte:
1 cup warm oat milk.
1 tsp turmeric + 1/2 tsp cinnamon
1 full dropper of Fearless Mood Drops
Honey or maple syrup to taste
Stir, sip, and feel your calm, focus, and positivity rise. 🌿 #Barleans #Mooddrops #Goldenlatte #Plantbasedwellness #Herbalsupport
Visual Concept (Static): Morning mood boost → warming oat milk, adding turmeric & cinnamon, dropping Fearless Mood Drops into latte, stirring, pouring into cup, sipping. Overlay: “Elevate Your Mood, One Sip at a Time.”
Post 3 - Greens Nutrition - Barlean’s Greens
Caption: 🌱 Boost your daily nutrition with Barlean’s Greens! Packed with plant-based superfoods, this powder makes it easy to support a balanced lifestyle. Mix into water, smoothies, or your favorite recipes for a simple, energizing addition to your wellness routine. #Barleans #Plantbasednutrition #Superfoods #Dailywellness #Greenspowder #Cleannutrition #Wellnessroutine #Healthyliving #Mindbodybalance #Holistichealth
Visual Concept (Reel): Morning wellness montage → adding Greens powder to water, journaling, stretching, making a smoothie. Overlay: “Your Daily Wellness Boost.”
Post 4 - Fresh Fish Oil for Your Daily Wellness
Caption: 🐟 Keep your daily Omega-3s simple with Barlean’s Fish Oil! Fresh, clean, and easy to add to shakes, smoothies, or even recipes. Certified for quality, it’s a straightforward way to support your wellness routine. #Barleans #Omega3 #Fishoil #Cleannutrition #Plantforward #Dailywellness #Healthylifestyle #Nutritionmadesimple #Wellnessroutine #Mindbodybbodybalance
Visual Concept (Carousel): Showing Fish Oil bottle, measuring out a dose, adding to smoothie, sipping. Overlay: “Fresh, clean Omega-3s made simple.”
Post 5 - Fall Wellness with Flax Fiber
Caption: 🍂 Keep your daily wellness routine simple this fall with Barlean’s Flax Fiber. Plant-based and easy to add to smoothies, oatmeal, or your favorite fall-inspired recipes, it’s a gentle way to support overall digestive wellness. ✨ Start your cozy autumn mornings with a nourishing, fiber-rich boost! #Barleans #Flaxfiber #Plantbasedwellness #Dailywellness #Cleannutrition #Morningritual #Fallwellness #Digestivehealth #Holistichealth #Healthyliving
Visual Concept (Reel): Autumn kitchen montage → spooning Flax Fiber into oatmeal or smoothie, stirring, cozy fall props like pumpkin or leaves in background. Overlay: “Plant-based fiber for your fall mornings.”
Part 2 - Content Calendar & Caption Planning for Mineral Moon
Post 1: Sept 15 — National Wellness Month
Caption: 🍁Celebrate National Wellness Month! 🍁
This month, prioritize your health and wellness with our Thrive Through Menopause two-part bundle—designed to help you support healthy weight management, boost metabolism, ease hot flashes, reduce brain fog, and improve restful sleep.
✨ Feel strong, focused, and in tune with your body
🌟 Support energy, mood, and emotional balance
💪 Take charge of menopause with confidence
Make wellness your priority this September!
#Nationalwellnessmonth #Thrivethroughmenopause #Menopausesupport #Healthylifestyle #Weightmanagement #Metabolismboost
Post 2: Sept 18 — Mineral Moon Menstrual Support Launch
Caption: 🌟Sneak Peek: Mineral Moon Menstruation Support! 🌟
Get ready for refreshingly simple PMS support—a science-backed raspberry drink designed to tackle cramps, bloating, irritability, fatigue, and nausea.
💊 Magnesium Bisglycinate – eases muscle tension & cramps
⚡ Benphopure® – boosts energy & reduces bloating
🧠 Vitamin B6 – lifts mood & brain clarity
🌱 Plant Bioactives & Extracts – holistic PMS support
Launching Sept 18 – your new favorite PMS companion is almost here! 🍓
#Mineralmoonhealth #Menstrualsupport #PMSrelief #Hormonalbalance #Cyclesupport
Post 3: Sept 20 — First Day of Fall
Caption: 🌟🍂 Hello, Fall! 🍂 The first day of fall is the perfect time to refresh your wellness routine and prioritize your gut health. Meet Mineral Moon Digestive Enzyme—a complete postbiotic formula with 12 enzymes and senna leaf extract designed to support:
🌟 Healthy digestion & nutrient absorption
💧 Regularity & gut balance
🍏 Overall digestive wellness for all dietary lifestyles
As seasons change, support your body and feel balanced, energized, and ready for cozy fall days. 🌿
#FirstDayOfFall #SeasonalWellness #DigestiveHealth #MineralMoonHealth #DailyWellness
Post 4: Sept 23 — First Day of Fall
Caption: 🌸 It’s National Check Your Vitamin Routine Day! 🌸
Make sure your daily wellness is covered with our Fresh Start Trio bundle—supporting healthy weight management, digestive health, blood sugar & cholesterol balance, and brain health. Start your day with these essentials and feel your best, every day! 🌞
#Nationalcheckyourvitaminroutineday #Dailywellness #Supplementbundle
#Healthylifestyle #Digestivehealth #Brainhealth
Part 3 - Social Copywriting - Ambar Estate
Post 1 - Your Daily Dose of Pure Omega-3s
Caption: Every bottle begins with the land beneath our feet. 🍇 Ambar Estate’s Pinot Noir and Chardonnay capture the essence of the Willamette Valley’s volcanic Jory soils, offering a taste that is distinctly ours. Thoughtfully regenerative, elegantly crafted, and undeniably expressive, our wines invite you to savor the story of the vineyard in every sip. #mbarestate #Willamettevalleywine #Luxurywine #Pinotnoirlovers #Chardonnaylife #Terroirdriven #Regenerativefarming #Winewithsoul
Image/Video Concept: Reel showing slow aerial pans of the vineyard at golden hour, focusing on red clay hills, vine rows, and workers tending the vines. Overlay text highlights “Terroir-Driven” and “Luxury Wine Experience.” Cinematic, warm lighting with smooth transitions to evoke sophistication.
Post 2 - Your Daily Dose of Pure Omega-3s Exclusive Membership Experience
Caption: Discover wine beyond the glass. 🍷 Ambar Circle members enjoy three curated tiers—Gold, Silver, and Bronze—each offering limited-release wines, exclusive tastings, and intimate vineyard experiences. From the vine to your table, each pour is an invitation to immerse yourself in the luxury of Willamette Valley terroir. Celebrate craftsmanship, elegance, and connection with every sip. #Ambarcircle #Luxurywineexperience #Willamettevalleywines #Exclusivewineclub #Pinotnoirpassion #Chardonnaylovers #Ambarestate #Winewithpurpose
Image/Video Concept: Carousel with Slide 1: Wide vineyard shot with guests at a long, elegant table, sunset backdrop. Slide 2: Close-up of Gold, Silver, Bronze tier icons with text overlays summarizing benefits. Slide 3: Guests pouring wine or tasting, highlighting intimate experiences. Soft, warm natural lighting to maintain a luxurious aesthetic.
Post 3 - Sustainability & Stewardship
Caption: Luxury meets responsibility. 🌱 As the Willamette Valley’s first Regenerative Organic Certified® vineyard, Ambar Estate nurtures the soil, vines, and ecosystem with intention. Our sustainably crafted wines embody respect for the land and a promise of exceptional quality, today and for generations to come.#RegenerativeFarming #SustainableWine #LuxuryWineLifestyle #Ambarestate #Willamettevalleywine #Earthfriendlywinemaking #Pinotnoirexcellence #Chardonnayperfection
Image/Video Concept: Close-up static image of hands gently touching vine leaves or rich vineyard soil, sunlight filtering through. Focus on textures, care, and stewardship to convey luxury and sustainability.