Arm Creative

Skills Assessment Task

Task 1 - Social Content Planning & Calendar Coordination: Assess your ability to interpret direction, organize a content calendar, and align with brand objectives for a fictional tactical gear e-commerce brand (Ironvault Tactical) and a year-round ski and bike resort (Alpine Haven Ski Resort).

Task 2 - Cross-Platform Content Creation: To evaluate your skills in creating engaging and platform-appropriate organic, social-first content across TikTok, Facebook, and Instagram, focusing on concepting, storytelling, and content production. I chose the wine club Cellar 503 based in Portland, Oregon.

Task 1 - Planning & Calendar

Alpine Ski Resort Content Calendar
Ironvault Tactical Content Calendar

Task 2 - Content Creation

Instagram Carousel

Cellar 503 Content Plan

Spring, Summer, Fall, or Winter β€” what’s your wine personality? 🍷

From crisp and lively to bold and cozy, Cellar 503 has the perfect pour for every season.

Tag a friend and plan your seasonal tasting today!

#WineBySeason #Cellar503 #SipTheSeason #WineLovers

TikTok/Instagram Reel #1
TikTok/Instagram Reel #2

Facebook Static Post

Feeling bold, bubbly, or cozy tonight? 🍷 Which vibe are you sipping?

#Cellar503 #SipYourMood #WineWithCharacter #FindYourPour

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